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Marriott International News

The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.

Business Travel

Hotel chains warms to the cool factor to woo millennials

Hotel brands such as Holiday Inn Express and Marriott would do well to focus less on marketing and more on actually transforming their properties into facilities that would better appeal to hipper, business travelers.

Hotels

Newly reflagged Essex House was a significant loss to departing Jumeirah Group

Strategic was indeed strategic. It sold at the height of the U.S. real estate market, watched as Jumeirah poured in millions in renovations, then bought the recently revamped property for almost $80 million less than it had sold it for seven years earlier.

Hotels

Latest Marriott sale adds to Waikiki’s recent hotel drama

With no worries of bubbles and record tourist numbers, everyone wants to be in Hawaii right now.

Hotels

Marriott launches “Travel Brilliantly” campaign to attract millennials

Marriott’s first major marketing attempt to attract customers, which are being wooed away by design hotels, has been criticized for being so different from Marriott’s branding that it feels like a lie.

Marriott launches “Travel Brilliantly” campaign to attract millennials

Hotels

Global hotel groups ditch real estate to focus on branding revenues

As hotel groups’ franchised portfolios continue to grow, properties don’t even need to brand themselves with a big name to access chains’ customer bases given the newest wave of demand distribution models.

Hotels

Millennials may drive Marriott’s design and sustainability initiatives for next 20 years

Marriott declares its commitment to millennials, but its initiatives are necessary to keep pace with trending hotel innovation, regardless of the average age of each brand’s guest.

Hotels

Marriott closes in on deal to build a hotel in Myanmar

Marriott's entrance into Myanmar is on the cautious side as it both waits for the real estate market to cool a bit and watches to see how much ground the newly opened state makes in communication, banking, and transportation.

Skift Originals

Latin America is better than Asia for fast expansions, say hotel execs

All global players have their sights set on long-term growth in China and India, but groups should focus short-term efforts on meeting the rising demand in smaller markets of South America and Southeast Asia.

Hotels

Marriott to bring its design-focused AC Hotels to U.S.

Marriott's catching up with Starwood and the world, all moving towards urban & design-led hotels: after its Ikea tie-up last year for Moxy Hotels in Europe, it is now bringing its AC Hotel joint venture to U.S.

Marriott to bring its design-focused AC Hotels to U.S.

Hotels

Surprise, surprise, hotel restaurants have become locavores

A trend that simultaneously appeals to business travelers, leisure travelers, and foreigners is on that chains are happy to adopt; they may think they’re mavericks, but the fact that the Marriott serves local beef shows the trend is as mainstream as they get.