What Marriott Knows About the Needs of Next-Gen Business Travelers
Photo Credit: Marriott International's newest brands like EDITION and Moxy Hotels were developed with the lifestyle of travelers in mind. But when do the needs of leisure and business travelers truly align? Marriott International
Skift Take
Soon, Marriott's leadership will begin the task of deciding which Starwood brands will exist going forward. Until then, the hotel giant is working to create a better technology platform for its properties to serve guests with.
Today, Marriott International has 19 brands under its umbrella. Once it finishes its long-awaited acquisition of Starwood Hotels & Resorts, many more are likely to join the company's portfolio.
Until then, the hotel giant is working to build a stronger technology platform with which it can push interesting content to potential guests and improve their travel experience once they're on-property.
Marriott International's global brand officer Brian King thinks that travelers are looking for more personalized experiences in hotels, whether it involves streaming their own content, exercising in the hotel gym exactly how they like, or exploring local neighborhoods with guidance from their hoteliers.
Skift spoke to King at this year's Global Business Travel Association Convention about the challenges of improving technology over a wide portfolio of brands, what the most savvy business travelers want out of their hotel experience, and why content has become crucial to Marriott'
