Articles tagged “marketing”

Spirit set out to clear the air on exactly what it offers and why and it does so in the airline's own unique style. But a clever Vimeo video and landing page won't be enough to quickly change American flyers' perception of their flights.

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.

Capturing the dailyness of city life, especially street life, is an art that's surely underexploited. These videos show some ways it could be done.

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

The best travel ads are the ones that indulge the imagination and call on our romanticism with travel instead of focusing on today's obsession automation and mobile.

HomeAway is not about to be another Booking.com, but Google is going to get a new and large global customer when the vacation rental site ramps up its search engine marketing, probably next year.

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.