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Skift Take

Adara, the world’s largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.

— Adara

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