Connecticut Tourism Sticks with “Still Revolutionary” Slogan for Summer Campaign
Photo Credit: All of Connecticut Tourism's ad start with the phrase, "Here's a revolutionary idea." YouTube / ConnecticutTourism
Skift Take
It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.
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Connecticut Tourism pairs its outdoors with its history, nightlife and cuisine in a new summer ad campaign launched this month.
The campaign is a continuation of the state's "still revolutionary" marketing initiative that aims to position the state as a destin
