Articles tagged “marketing”

Amtrak is taking a lesson from the hotel marketing playbook and focusing on its guest amenities to take on the airlines and other competitors.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.

Shakira has paved the way for other Latin America artists. Despegar hopes she can open more doors for the company, as well.

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

Booking.com has been working on building up its U.S. supply of short-term rentals for several years, relying on relationships with property managers. Perhaps it needs to take on the more labor-intensive task of focusing on individual hosts. It won't be easy.

Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements.

Today's podcast looks at Google's surprising pivot on cookies, industry leaders' disappointment in travel's use of AI, and why Turkish Airlines doesn't believe in premium economy.