Articles tagged “marketing”

Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding.

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.

With Indian arrivals to the U.S. on the rise, Louisiana is pulling out all the stops to win over these tourists. Think Cajun-meets-Asian vibes. Now, that’s a mashup!

Today's podcast looks at Moxy's tenth anniversary, Amtrak's counter-marketing, and Dubrovnik's efforts to fend off tourism hordes.

Amtrak is taking a lesson from the hotel marketing playbook and focusing on its guest amenities to take on the airlines and other competitors.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.

Shakira has paved the way for other Latin America artists. Despegar hopes she can open more doors for the company, as well.

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.