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Articles tagged “marketing”

News Blog

Sri Lanka Launches First Global Tourism Campaign in 16 Years

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.   Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Tourism

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?

Amsterdam is struggling to shake off its historic image of the city where everything goes.

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?
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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

How Travel Brands Are Embracing Tentpole Shopping Moments

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

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Online Travel

Harnessing the Power of AI in Travel Marketing

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Harnessing the Power of AI in Travel Marketing

Tourism

Britain Faces a ‘Slow Build Back’ for Chinese Tourism

Like the U.S, Britain is feeling the pinch of the slow return of Chinese tourists.

Britain Faces a ‘Slow Build Back’ for Chinese Tourism

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Curating Travel Communities: A Conversation with Exceptional Alien

Online Travel

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Tripadvisor Sees Viator at Full-Year Profitability in 2024