Articles tagged “marketing”

It's relatively hard to track real success, but surveys by Brand USA in England say that its residents are 14% more likely to travel to the U.S. following the marketing push.

Is it too much to ask to see the total price of an airfare, hotel room or car rental up-front? The DOT rule is a positive step forward; this stuff can't be left to the free market.

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.

This six-month study found that although hotels recognize marketing opportunities on social media, they are applying renewed focus on direct bookings and corporate partnerships for strategies they can measure.

More than half of surveyed travelers admit to taking home toiletries - but that's just fine with these upscale brands that want travelers to try (and get addicted to) their products.

The evolution of U.S. airlines over the last two decades, as reflected through the ads of an airline that went from upstart regional scrapper to the nation's foremost budget carrier.

Vermont isn't the first destination to copy Sweden -- that honor goes to New Zealand -- and as long as there are tourism marketing managers short on ideas, it certainly won't be the last.

Stephen Kaufer isn't going to be the most popular guy on Wall Street, but TripAdvisor's attempt to crunch user data and pour money into Facebook marketing to get better conversions for advertising partners, looks like a sage move. If analysts, looking for immediate results, don't like it, they can always write a review.

Spoof though it is, Kimmel's fake campaign trades in the stock images of Canada as many Americans see it. Maybe it does need that rebranding.

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.