It's relatively hard to track real success, but surveys by Brand USA in England say that its residents are 14% more likely to travel to the U.S. following the marketing push.
The new tourism marketing body for the United States of America, Brand USA, has announced a successful start to their campaign in the UK.
The campaign, created in partnership with ad agency JWT, launched in the UK on 1st May and includes television commercials; digital, billboard, out of home and trade print advertisements; as well as a robust online and social media.
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