Skift Take

General tourism boost based on Olympic medals for these small nations may be a stretch, but sports tourism is good niche to focus on, especially to attract sports events and meets in these venues.

Cashing in on the electrifying Olympic wins of Caribbean athletes and teams could represent golden opportunities for several islands, especially around sports tourism.

While Jamaicans basked in the euphoria of their celebrated athletes, tourism officials were busy showcasing and marketing the country’s business and tourism industry…They met with more than 300 agents and operators, confirmed new air seats from the U.K. for 2013 and spoke with potential investors and future visitors.

Jamaican Tourism Minister Wykeham McNeill said an online ad campaign featuring sprinter Usain Bolt soon would launch in the U.K. market.

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Tags: marketing, tourism

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