Articles tagged “marketing”

Tweets at passengers and sponsoring food trucks helps airlines soothe flyers bothered by crowded flights and hefty fees.

Neither of them are catchy enough, but among the two, the winner is obvious, the "Isle of Awe Land." Which is what Iceland is anyway.

Perceptions on Jersey being ready for tourism will take a while to change, and that includes PR and digital marketing, beyond the ads.

These days, any kind of city, state or country rebranding cannot be done without the input of its citizens. Glasgow is doing it smartly.

“Live Free and…” is more than a tourism slogan to the people of New Hampshire; it’s taught and repeated by locals to describe their way of life, and its authenticity is what makes it a success.

Business travel has picked up in the first quarter of 2013, but travelers and their employers are still looking for a bargain prompting budget chains to redesign in an attempt to offer modern rooms at a low cost.

After a booming winter with the Super Bowl and Mardi Gras back-to-back, Louisiana and New Orleans tourism groups have unrolled new campaigns to keep the momentum rolling during the traditionally slow summer months.

Colombia’s had a history of poorly chosen tourism slogans with a viral social campaign doing more to spread a positive image of the country in recent months. Lucky for Colombia, tourism continues to climb without the catchphrase.

Every change in state/nation branding comes with criticism these days, especially amplified by social media feedback loop. Nevada's new branding, generalizations as all such things are, will have the initial period of tumult, and then everyone will forget.

If tourism destinations are all over this, as are airlines, then why not hotels? Seems like a missed opportunity so far.