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New Orleans tourism promoters are preparing to launch a pitch to a national audience on May 6, with television and digital advertising and a new Internet site designed around the theme, “Follow Your NOLA,” appealing to travelers who prefer open-ended exploration of their destinations. The approximately $4 million campaign will run through August.

The New Orleans Tourism Marketing Corp. unveils a new promotional strategy about every three years.

The “Follow Your NOLA” campaign will include advertising on network and cable television programs in a selection of cities where residents are likely to fly to New Orleans: Atlanta, Baltimore, Charlotte, Dallas, Denver, Houston, Kansas City, Nashville, Milwaukee and Tampa.

Photo Credit: A New Orleans streetcar rolls down Canal Street. Flickr