First Free Story (1 of 3)
Join Skift ProMore travel executives get their mission-critical industry news from Skift than any other source on the planet.
Tell me moreAlready a member? Sign in here
New Orleans tourism promoters are preparing to launch a pitch to a national audience on May 6, with television and digital advertising and a new Internet site designed around the theme, “Follow Your NOLA,” appealing to travelers who prefer open-ended exploration of their destinations. The approximately $4 million campaign will run through August.
The New Orleans Tourism Marketing Corp. unveils a new promotional strategy about every three years.
The “Follow Your NOLA” campaign will include advertising on network and cable television programs in a selection of cities where residents are likely to fly to New Orleans: Atlanta, Baltimore, Charlotte, Dallas, Denver, Houston, Kansas City, Nashville, Milwaukee and Tampa.