Skift Take

If tourism destinations are all over this, as are airlines, then why not hotels? Seems like a missed opportunity so far.

Picture yourself as a young travel shopper. Perhaps such hotel cameos could be leveraged to help win a few more bookings….The remake of “Ocean’s Eleven” (2001) prominently displayed the Bellagio’s magnificent fountain, which is already a unique point of differentiation for the hotel. People might choose the Bellagio over other luxury Las Vegas properties simply to have a front row seat for one of the town’s best landmarks.

If a film producer approached you about using your hotel for a shoot, would you jump at the chance?…Saying “yes” has some powerful advantages you should at least consider before passing on the opportunity. Chief among them being your hotel will be immortalized on film, and if the movie performs well at the box office or gains a cult following, you might be reaping the rewards of this investment for decades to come.

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Tags: marketing, movies

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