New Jersey’s $25 million PR budget for post-Sandy tourism marketing

The state of New Jersey has selected MWW to convey to national and local audiences that it is “open for business” despite the catastrophic damage Hurricane Sandy caused last year. The contract is worth $25 million.

The forthcoming campaign will seek to soothe vacationers’ worries by pointing out that the state’s shore areas are ready, or will be ready, for the next three summers and that businesses are operational, according to the RFP for the contract. The effort will also encourage New Jerseyans and visitors to shop local….will largely target the East Coast, the mid-Atlantic region, and possibly California, because these are the regions from which New Jersey receives most of its visitors.