Articles tagged “marketing”

The decision to spend $50,000 on images that will be quickly seen on the highway seems outdated when targeted Internet marketing would give the state more creativity to attract the right kind of visitor.

Fascinating story which is really about using the best of big data and behavioral targeting in persuading the fence-sitters and occasional uses into more regular users. Makes sense that a casino/resort company is using it.

Tourism Australia’s viral marketing campaign has come to a close, but not without involving celebrities, individuals, and 196 countries in promoting tourism down under. Well played, Australia.

UK' tourism growth from its traditionally big markets of North America and Europe has been stagnating, and this slashing of funds, in name of austerity, will not do any wonders to its economy in the short run, or even long run.

Haiti is pinning its economic growth on tourism and hopes its naturally attractive environment will attract visitors and provide the boost needed to get the nation back on its feet after the 2010 earthquake.

Marriott’s first major marketing attempt to attract customers, which are being wooed away by design hotels, has been criticized for being so different from Marriott’s branding that it feels like a lie.

Will tourism become a standard school subject as the industry’s economic significance is realized? Those to act early on the trend will surely see an uptick in young people entering the profession.

Even if Cirque doesn't work as well, using U.S. global cultural soft power as a promotional pull is the right idea. Now it is up to the creative implementation, which if Brand USA's history so far guides us, makes us skeptical.

Cute, and takes little additional effort, so at least marks for trying it, but unlikely to have any discernible effect in intent to travel. The stickers are too easy to ignore, and QR usage among general audience is so low.