The decision to spend $50,000 on images that will be quickly seen on the highway seems outdated when targeted Internet marketing would give the state more creativity to attract the right kind of visitor.
Iowa tourism destinations are being featured on state tractor-trailers as part of a new promotional effort.
Gov. Terry Branstad announced the campaign Monday. Nine trucks from the Iowa Alcoholic Beverages Division have been wrapped with images promoting Ames, Burlington, Cedar Rapids, Cedar Falls, Des Moines, Iowa City, Newton, Sioux City and Waterloo.
Images on the trucks include a Cedar Falls bike trail, the Fun City Waterpark in Burlington and the Iowa Veterans Museum in Waterloo. The trucks will feature the billboards for 18 months. The roughly $50,000 cost was shared by the state and the cities.
Branstad is encouraging residents to take a trip in Iowa. He says there are lots of wonderful and fun things to do.
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Photo credit: The billboard for Cedar Rapids, Iowa. Screenshot / Iowa Economic Development Authority