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Articles tagged “marketing”

Short-Term Rentals

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Vrbo Ads Take Aim at Airbnb During NFL Games

Travel Technology

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

News Blog

Sri Lanka Launches First Global Tourism Campaign in 16 Years

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.   Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Tourism

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?

Amsterdam is struggling to shake off its historic image of the city where everything goes.

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?
Free Read

Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

How Travel Brands Are Embracing Tentpole Shopping Moments

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…