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Short-Term Rentals
Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.
Dennis Schaal | 2 months ago
Travel Technology
While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.
Justin Dawes | 3 months ago
Hotels
Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.
Sean O'Neill | 3 months ago
Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.
Media and PR
It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.
Dennis Schaal | 4 months ago
News Blog
Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007. Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…
Peden Doma Bhutia | 4 months ago
Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…
Adam Stacey | 4 months ago
Tourism
Amsterdam is struggling to shake off its historic image of the city where everything goes.
Dawit Habtemariam | 4 months ago
Online Travel
Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.
Amazon Ads + Skift | 4 months ago
JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho. The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…