Capella wants enough hotels that wealthy travelers encounter the brand across continents, but few enough that each one still feels like a discovery. Not as simple as it sounds.
Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…
Michelin Guide, whose star ratings are coveted by restaurants, has expanded its ratings of “the most exceptional hotels" across the globe. But is it too little, too late, for the revered brand to matter in the luxury hotel segment?
Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.
Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.
CheckIn shows how Prism is trying to reinvent itself for a new kind of Indian traveler. It built its empire on budget hotels, but the company now sees its future in catering to people willing to pay more for better stays.