Delta to Split Boarding Process Into 8 Numbered Zones
Starting May 1, Delta said it plans to use zones, numbered one through eight, to make the boarding process more intuitive for its customers.
Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works — and Doesn’t
Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.
Brand USA Names New CEO
Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program.
From Cost Center to Cash Generator: Air India Marketing Chief on New Loyalty Program
Sunil Suresh is bullish about the loyalty program's prospects of becoming a value creator for the airline, with significant growth forecast over the next three years.
Air India Transforms Its Loyalty Program: Here’s Everything You Need To Know
Air India has worked at a record pace to develop and roll out a new version of its loyalty program, with huge changes for customers.
Skift India Summit Video: Destination India – Emerging Hospitality Trends
In this video from Skift India Summit 2024, Chris Hartley of Global Hotel Alliance and Anuraag Bhatnagar of The Leela Palaces, Hotels and Resorts discuss the potential of the Indian travel market, the unique travel preferences of Indian travelers, and the importance of personalization and recognition in delivering exceptional guest experiences.
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How Travel Metasearch Lost Its Mojo
Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
How Hilton Got So Big
Today's podcast looks at Hilton's ascent, Maui's tourism pitch, and Breeze's new loyalty program.
Breeze Makes Big Bet on New Co-Branded Credit Card
Breeze, a low-cost carrier founded in 2021, believes it can attract a steadfast customer base to its loyalty program with the release of its co-branded credit card.
What Hilton Told Investors
Today's podcast looks at Hilton's latest investment insights, United's new pooling loyalty program, and the unstoppable power of Chinese travelers.