Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

13 Travel Startups Raise $600 Million in 2 Weeks

Twelve’s massive total fundraise of $645 million shows that the company is positioning itself for a future where alternative jet fuels aren’t just trendy, but essential. Skift has now reported 16 travel startups that have raised over $100 million so far this year.

Star Alliance Fires Back at SAS Defection with Loyalty Status Match

With the ink barely dry on the divorce papers, Star Alliance is wasting no time in luring back some of SAS’ most loyal - and profitable - passengers. The aim of this neatly timed promotion is business continuity and customer retention, but it remains to be seen how many frequent flyers will take up the offer.