Travel Loyalty News

The agreement helps Hyatt meet surging demand while expanding earning and redemption options for loyalty members in a crucial market.

It’s been a sky-high saga worthy of a K-Drama script. After more than four years, South Korea’s two biggest airline groups have become one. Skift is here to help make sense of it all.  

Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it?

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.

Once the domain of stuffy corporate types and ultra-elite leisure passengers, airport lounges have gone mainstream. The big challenge for many operators is striking a balance between accessibility and exclusivity.

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

If you double your hotel empire over a decade, someone's eventually going to ask: "Hey, are we running this thing efficiently?" At Marriott, that someone is CEO Anthony Capuano.

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

Expedia was spun out of Microsoft before the turn of the century, and the two Seattle-based companies have always been tight. They just got a bit tighter.