Travel Loyalty News

As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.

After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.

Air India's loyalty overhaul, now extending to Air India Express, signals its ambition to build a seamless dual-airline ecosystem. The airline is also focusing on long-haul dominance but the real challenge lies in competing with dominant foreign hubs. Can it truly shift the balance?

Hilton’s slow-and-steady approach has worked, but with travel demand booming across Asia-Pacific, especially in India and China, it might be time to speed things up.

Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

There were several fundraises in 2024 that topped anything the travel industry has seen in years. Travel startups raised billions more than in 2023 despite the number of deals being roughly the same.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

The agreement helps Hyatt meet surging demand while expanding earning and redemption options for loyalty members in a crucial market.