Articles tagged “local”

By cutting through formalities, nurturing local talents, and broadening focus beyond traditional Western markets, these fast-growing regions can unlock new levels of success and innovation.

In this report, we explore how destination leaders can implement sustainable sourcing and procurement procedures in the tourism supply chain — a practice increasingly referred to as “local sourcing” — to support local communities, drive economic growth, and positively impact the planet.

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.

Billionaire Petter Stordalen's new hotel in Oslo, Sommerro, and his soon-to-open sister property, Villa Inkognito, are noteworthy. They take the experiential travel trend in new directions.

Airbnb has promoted a tale about the composition of hosts on its platforms, a saga contradicted by AirDNA research. It's time for Airbnb to be more transparent.

As a perfect example of how countries can embrace a "locals first" approach to tourism, the government is supporting a new NomadX-backed project in the north-west of the country, after a similar scheme in Europe injected $30 million into the local economy.

These Megatrends over the years transitioned from future outlook to facts. You could look it up.

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.