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Articles tagged “local”

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back

Greg Oates, Skift

By segmenting the personalities of their individual neighborhoods, cities like San Francisco have more options to align their visitor experiences with different visitor profiles. That customization helps cities expand their destination image, build destination loyalty, and boost repeat visitation.

4 weeks ago

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Threats Facing Hotel Food and Beverage Intensify

Threats Facing Hotel Food and Beverage Intensify

Local Measure + Skift

Between travelers' increasingly prioritizing local culinary experiences, and the emergence of F&B disruptors, hotels have a lot to combat in an already challenging environment. Hotels need better data on local customers’ tastes in order to succeed.

1 month ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Dan Peltier, Skift

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

3 months ago

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3 Content Challenges for Global Travel Marketers

3 Content Challenges for Global Travel Marketers

Translations.com + Skift

Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

5 months ago

Skift Podcast: The Past and Future of Local Discovery

Skift Podcast: The Past and Future of Local Discovery

Jason Clampet, Skift

No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.

10 months ago

Foursquare Is Getting Into the Social Trip Planning Business

Foursquare Is Getting Into the Social Trip Planning Business

Dan Peltier, Skift

The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.

10 months ago

Foursquare CEO and Founder Steps Down as App Tries to Grow

Foursquare CEO and Founder Steps Down as App Tries to Grow

Jing Cao and Sarah Frier, Bloomberg

Crowley has had the focus and dedication to the product that has allowed it to survive much longer than most other hyped products could dream of, but new blood and a new perspective should help it refocus on what Foursquare has become.

11 months ago

Google Maps’ Local Guides Program Brings Community Focus to Traveler Reviews

Google Maps’ Local Guides Program Brings Community Focus to Traveler Reviews

Dan Peltier, Skift

Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.

1 year ago

Yelp Is No Longer Actively Looking for a Buyer

Yelp Is No Longer Actively Looking for a Buyer

Alex Sherman, Bloomberg

Yelp would like to be more like TripAdvisor. But it's not.

1 year ago

2 Airlines That Are Helping Passengers Live Like a Local

2 Airlines That Are Helping Passengers Live Like a Local

Dan Peltier, Skift

Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.

1 year ago

Farm to Table to Hotel for Smart Properties Looking for Authenticity

Farm to Table to Hotel for Smart Properties Looking for Authenticity

Greg Oates, Skift

There's no easier way for a hotel to distinguish itself than a restaurant that doesn't act like a hotel restaurant.

2 years ago

Lifestyle Hotels Look for a Local Edge to Stand out in the Market

Lifestyle Hotels Look for a Local Edge to Stand out in the Market

Greg Oates, Skift

The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.

2 years ago