Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.
No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.
The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.
Crowley has had the focus and dedication to the product that has allowed it to survive much longer than most other hyped products could dream of, but new blood and a new perspective should help it refocus on what Foursquare has become.
Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.
Yelp would like to be more like TripAdvisor. But it's not.
Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.
There's no easier way for a hotel to distinguish itself than a restaurant that doesn't act like a hotel restaurant.
The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.
Many people have worked hard for a long time to bring tours and activities into the digital age. So far, there's very, very little to show for all the work and all the hype.