Behind Brazil’s Plan to Launch South America’s First Digital Nomad Village
Skift Take
As a perfect example of how countries can embrace a "locals first" approach to tourism, the government is supporting a new NomadX-backed project in the north-west of the country, after a similar scheme in Europe injected $30 million into the local economy.
The company behind Europe's first “digital nomad village” in Madeira, an autonomous region of Portugal, is now taking the project to Brazil.
A pilot project first being revealed to Skift will open in Pipa, in the country's northeastern state of Rio Grande do Norte, on November 1 and run at least until the end of April.
Like most destinations during the pandemic, Madeira faced a slump in tourism. As a result, the regional government backed digital community NomadX's village concept in the small town of Ponta do Sol.
That project launched in February 2021, and promoted accommodations, workspaces and networking events to digital nomads and remote workers seeking a change of scenery after a year of lockdowns. It was hailed as one of the first public-private sector initiatives of its kind, designed to stimulate economic activity.
Now a similar project has been given the green light by Brazil's government, and will be the first of its kind in S
