Nothing ventured, nothing gained. Kayak won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business. That, too, could be a big challenge.
This is one of the earliest examples of the coming convergence of conversational AI and travel booking, even if it is crude in this new launch from ChatGPT.
The advent of user reviews in travel was a disruptive and positive force, and they in turn may indeed get upended or greatly modified as new technologies take hold.
When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.
Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.
Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.
Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.