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Articles tagged “ireland”

Tourism

With St Patrick’s Day Ireland aims big with diaspora tourism

Ireland is going all out for the year-long "Gathering" of its vast diaspora -- especially from America -- in a big push for tourism dollars.

With St Patrick’s Day Ireland aims big with diaspora tourism

Media and PR

Tourism Ireland’s web ambitions drive the €3 million launch of Ireland.com

Tourism Ireland certainly is ambitious, and it will be interesting to see if its online outreach spends translates into visits.

Tourism Ireland’s web ambitions drive the €3 million launch of Ireland.com

Hotels

SkiftAds of the Week: Ireland, Switzerland, Le Meridien, Canada, and Aeroflot

This week's roundup puts a bit of a chill on the season and leaves us looking forward to a thaw and ads that promise a bit of Spring.

SkiftAds of the Week: Ireland, Switzerland, Le Meridien, Canada, and Aeroflot

Media and PR

Bollywood blockbuster transforms Ireland into a hot destination for Middle Eastern tourists

Bollywood films don't get the attention of a, say, J.R.R. Tolkien adaptation, but they do more than any other genre of movie to boost destination tourism due to their massive audience base.

Bollywood blockbuster transforms Ireland into a hot destination for Middle Eastern tourists

Tourism

How do you market Ireland to Americans?

Ireland is going about it methodically, and seems to have the right plans, but competition is fierce from UK and Scotland as well.

SkiftX

Ireland tourism slowly climbing back to pre-recession 2007 levels

UK, which is the biggest source of Irish tourism, still remains depressed, and Olympics had no effect on the business. So still a long way to go before back to 2007 levels.

SkiftX

Ireland is happy to welcome visitors who would’ve otherwise gone to London this summer

Going after an audience with strong counter programming is fine if you want to play second fiddle, but Ireland will likely see more benefits thanks to the visa waiver program than picking up London's sloppy seconds.