Bollywood blockbuster transforms Ireland into a hot destination for Middle Eastern tourists


Skift Take

Bollywood films don’t get the attention of a, say, J.R.R. Tolkien adaptation, but they do more than any other genre of movie to boost destination tourism due to their massive audience base.

— Samantha Shankman

With help from Bollywood stars like Salman Khan and Katrina Kaif, Ireland is back on the tourist map, experiencing an unexpected boost to its tourism. Shot partly in Dublin last year, the romantic thriller Ek Tha Tiger is one of the biggest Bollywood blockbusters of 2012.

“We have seen anecdotal evidence that Ireland, while still a new destination for Oman, is growing in popularity. Following the release of Bollywood film, we have seen enquiries come in from Oman to our Gulf hub, traffic from Oman to both our Arabic and English language websites, and we know that Ireland is growing in popularity as a destination for tertiary education from conversations we have had with educational institutes…”


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