With more consumers holding travel companies accountable for their social and environmental impacts, the high-minded notion that purpose-led companies can also be profitable is proving out.
With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.
If U.S. domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings.
Tourism has never been a silver bullet for alleviating poverty and it often has adverse consequences. So just how far a push for living wage standards will go remains to be seen.