Articles tagged “instant booking”

TripAdvisor Rethinks Marketing as It Tries to Solve Instant Booking Problems

TripAdvisor Rethinks Marketing as It Tries to Solve Instant Booking Problems

Dennis Schaal, Skift

TripAdvisor became the largest travel site in the world based on its high profile in free search results. But Google has become a hyper-monetized marketplace and TripAdvisor's competitors have the resources to grossly outspend it in digital marketing.

3 days ago

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Dennis Schaal, Skift

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.

1 month ago

Expedia Finally Joins TripAdvisor Instant Booking

Expedia Finally Joins TripAdvisor Instant Booking

Dennis Schaal, Skift

TripAdvisor has been struggling but it is a testament to its continued power as a marketing vehicle that Expedia Inc. felt compelled to participate in TripAdvisor Instant Booking even though Expedia controls its own TripAdvisor wannabe. It's called Trivago. A newly anointed public company, Trivago's growth could one day be an Expedia hedge against TripAdvisor's clout, although Trivago isn't there yet.

2 months ago

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

Dennis Schaal, Skift

Next year will be a make or break year for TripAdvisor Instant Booking. Either the economics work out and consumers start treating TripAdvisor as a booking site or the company will have to pivot. It's a tough slog with much potential. TripAdvisor is playing the long game on this; let's talk next year at this time to see how the game works out.

3 months ago

TripAdvisor Still Looking for Elusive Progress in Instant Booking

TripAdvisor Still Looking for Elusive Progress in Instant Booking

Dennis Schaal, Skift

TripAdvisor stated earlier this year that its transition to transactions, or Instant Booking, would show progress in the second half of 2016. There is indeed a morsel of progress but not enough to satisfy investors and other critics.

3 months ago

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Dennis Schaal, Skift

Financial quarters come and go but TripAdvisor CEO Stephen Kaufer says he will keep working on its Instant Booking initiative until the company gets it right. Can Kaufer really change consumer behavior and turn hotel-review readers into bookers on TripAdvisor? The sentiment is divided but he certainly is committed to doing so.

4 months ago

Vacation Rental Owners Turn to Noise-Monitoring in Instant Booking Era

Vacation Rental Owners Turn to Noise-Monitoring in Instant Booking Era

Dennis Schaal, Skift

Vacation rental owners and property managers are using technology solutions to mitigate their risks in an era when they face the prospect of getting pushed into irrelevancy by the large distribution platforms if they don't agree to instantly confirmable bookings. Buck the instant booking trend? The penalty is seeing their listings drop toward the bottom of the heap.

4 months ago

TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking

TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking

Dennis Schaal, Skift

Two headlines here: TripAdvisor CEO remains adamantly committed to Instant Booking -- and he isn't going anywhere anytime soon. He's still excited about his gig.

5 months ago

Can TripAdvisor Turn Things Around? The Debate Rages

Can TripAdvisor Turn Things Around? The Debate Rages

Dennis Schaal, Skift

Can TripAdvisor, with all its content and global reach, become another Booking.com-like success story or will TripAdvisor's prospects fade? There are plenty of possibilities within that range, too, but much depends on TripAdvisor's transition into a booking plus metasearch site. That's the $9 billion question -- and there's a wide range of opinion on the outcome.

6 months ago

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

Sarah Enelow, Skift

TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.

6 months ago

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

Dennis Schaal, Skift

In online travel and the lodging industry, as well as politics, astute observers follow the money. As it is with Marriott: The chain is using TripAdvisor 1) for bookings with lower-than standard online travel agency commissions and 2) to advertise even-lower-cost direct bookings on Marriott.com. Makes perfect economic sense.

7 months ago

TripAdvisor’s CEO Says That Apps Are the Key to Future Success

TripAdvisor’s CEO Says That Apps Are the Key to Future Success

Dennis Schaal, Skift

TripAdvisor's strategy prioritizes the importance of the app over mobile Web and desktop. With its ability to access Booking.com's trove of hotel descriptions and photos, TripAdvisor is seeing lots of success through its app in driving repeat bookers. The bottom line, though, is cheap hotel prices are key.

7 months ago