Articles tagged “instant booking”

TripAdvisor Product Guru Adam Medros Is Leaving the Company

TripAdvisor Product Guru Adam Medros Is Leaving the Company

Dennis Schaal, Skift

TripAdvisor's struggles clearly have to do with strategy, execution and competitive pressures, and can't be neatly laid solely at Medros' doorstep. That would be very unfair.

1 year ago

Airbnb Ramps Up Push to Get More Hosts to Choose Instant Booking

Airbnb Ramps Up Push to Get More Hosts to Choose Instant Booking

Deanna Ting, Skift

With these new features, it's clear Airbnb wants to reduce discrimination on its platform, sign on more vacation rental managers, and generate more bookings. But is this enough to keep hosts happy?

2 years ago

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

Dennis Schaal, Skift

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

2 years ago

TripAdvisor Scales Back Instant Booking in Strategy Reversal

TripAdvisor Scales Back Instant Booking in Strategy Reversal

Dennis Schaal, Skift

TripAdvisor hasn't abandoned letting customers book on TripAdvisor but it has dramatically downplayed the feature in favor of the more lucrative metasearch option. With Trivago and Google making gains in a hyper-competitive sector, TripAdvisor couldn't stick with a strategy that wasn't working.

2 years ago

TripAdvisor Instant Booking Gets Very Personal

TripAdvisor Instant Booking Gets Very Personal

Dennis Schaal, Skift

TripAdvisor is getting more sophisticated about prodding customers to book hotels on TripAdvisor or to more effectively refer them to partner sites. In an apparently modified strategy, TripAdvisor is finding religion in being agnostic about where its users book hotels.

2 years ago

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

Dennis Schaal, Skift

If TripAdvisor's hotel-booking drive doesn't work out in the face of intense competition, tours and activities won't be bungee-jumping to the rescue. But it still can be an attractive business and TripAdvisor is best-positioned for now to make it work.

2 years ago

TripAdvisor Rethinks Marketing as It Tries to Solve Instant Booking Problems

TripAdvisor Rethinks Marketing as It Tries to Solve Instant Booking Problems

Dennis Schaal, Skift

TripAdvisor became the largest travel site in the world based on its high profile in free search results. But Google has become a hyper-monetized marketplace and TripAdvisor's competitors have the resources to grossly outspend it in digital marketing.

2 years ago

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Dennis Schaal, Skift

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.

2 years ago

Expedia Finally Joins TripAdvisor Instant Booking

Expedia Finally Joins TripAdvisor Instant Booking

Dennis Schaal, Skift

TripAdvisor has been struggling but it is a testament to its continued power as a marketing vehicle that Expedia Inc. felt compelled to participate in TripAdvisor Instant Booking even though Expedia controls its own TripAdvisor wannabe. It's called Trivago. A newly anointed public company, Trivago's growth could one day be an Expedia hedge against TripAdvisor's clout, although Trivago isn't there yet.

2 years ago

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

Dennis Schaal, Skift

Next year will be a make or break year for TripAdvisor Instant Booking. Either the economics work out and consumers start treating TripAdvisor as a booking site or the company will have to pivot. It's a tough slog with much potential. TripAdvisor is playing the long game on this; let's talk next year at this time to see how the game works out.

2 years ago

TripAdvisor Still Looking for Elusive Progress in Instant Booking

TripAdvisor Still Looking for Elusive Progress in Instant Booking

Dennis Schaal, Skift

TripAdvisor stated earlier this year that its transition to transactions, or Instant Booking, would show progress in the second half of 2016. There is indeed a morsel of progress but not enough to satisfy investors and other critics.

2 years ago

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Dennis Schaal, Skift

Financial quarters come and go but TripAdvisor CEO Stephen Kaufer says he will keep working on its Instant Booking initiative until the company gets it right. Can Kaufer really change consumer behavior and turn hotel-review readers into bookers on TripAdvisor? The sentiment is divided but he certainly is committed to doing so.

2 years ago