Merger Leaves Australia With Powerhouse Instant Booking Platform for Events

Instant booking has become a top priority for companies in the events industry, as planners look to avoid the outdated, time-consuming meeting booking process of the past. In Australia, a new merger between two very different companies — Spare Workspace, a booking platform for small meetings, and Venuemob, a booking platform for large event spaces — has created a huge meetings engine with the potential to transform the Australian events industry. In 2020, the combined company plans to bring instant booking to its large spaces as well as its small spaces, something which is still notoriously hard to do. It plans to eventually expand into other areas of Asia Pacific as well. “[Spare Workspace] really owned the small meetings part of the industry in Australia. And Venuemob really owned the selling and booking of large events,”