Articles tagged “instagram”

The story of travel in 2014 is one of evolutionary leaps and breaks from the past. Understand the year in 25 travel moments.

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

The most engaging topics revolved around travel tips, listicles, and curated photos from crowdsourced images.

It is no surprise that most of the locations are tourist destinations, with the exception of two sites in Russia.

Smart destinations calibrate acquisition and engagement efforts with actual interactions, not the potential of interactions.

Social campaigns are a dime a dozen today, pushing travel brands to become ever more creative with offline activations to fuel their ambitions.

Brands that know their audience best and cater to their dreams will gather momentum.

Social marketing is as much about building a brand as about selling an actual product. Four Seasons' current campaign is putting its properties on the bucket lists of thousands of health-minded travelers.

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.

Smarter insight into how Instagram users are engaging with brands always helps.