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The Brazilian Tourist Board is taking its new social media campaign offline by turning Instagram photos into paintings that will be shipped to the people who posted the image.
A team of curators from Visit Brasil will select photos with the hashtag #visitbrasil and fans can then watch a team of artists churn out more than 250 illustrations via live feed.
The unique campaign comes as part of a larger marketing push.
The Brazil Tourism Board also announced a new video campaign in which international tourists who visited Brazil during the World Cup talk about their experiences and plans to return.
The below video, titled “Always,” has been released in four languages in an effort to attract more tourists and future events.