Articles tagged “iberia”

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

For people who don't fly a particular airline very often, the in-flight entertainment lineup can be a wildcard and hard to predict. Iberia takes the mystery out of its in-flight entertainment options with an app that details all of the offerings before the flight,

The launch will be well-received by flyers looking to cut a few more minutes off the increasingly expedited airport check-in, and shows there are still ways to shave time without launching yet another mobile app.

Is Iberia's formula of five single-function mobile apps crazy enough to be workable? It seems very cumbersome, to say the least, especially if you occasionally fly another airline or use apps from a different supplier. Ultra fragmentation.

British Airways' leadership doesn't seem to know exactly where it wants to go or how it intends to get there, but it's certainly happy to forge ahead in the hopes it'll figure it out along the way.