Hyatt is diversifying beyond luxury and premium. Appealing to multiple types of customer needs could provide a buffer against potential economic slowdowns long-term.
The acquisition positions Hyatt to capitalize on the growing demand for luxury all-inclusive experiences, while adding significant scale to its resort portfolio in key leisure destinations where development opportunities are limited.
In major hospitality news, Hyatt is in talks to acquire Playa Hotels & Resorts, Despegar has agreed to a $1.7 billion buyout by Prosus, and a Skift Research report suggests hotel websites could surpass OTAs by 2030 – or maybe not.
Ever since Hyatt acquired Apple Leisure Group for $2.7 billion in 2021, it has been expanding its presence in the all-inclusive resort segment, which has gone upscale in recent years.
One of Hyatt's many business models is to take indie luxury hotels that pride themselves on being boutique-y, providing them the benefits of Hyatt (distribution! marketing! operational support!) and then downplaying any sign of corporate involvement in the eyes of guests. So far, it's working.
Tamara Lohan, who founded Mr & Mrs Smith, says Hyatt kept its word so far not to mess with the brand's "curation standards." She also says listings growth is ramping up.