Mr & Mrs Smith Founder: Hyatt Integration Is Accelerating

Hyatt’s acquisition of boutique hotel platform Mr & Mrs Smith is showing early signs of success. Since the deal was announced in June 2023, both companies have reported expanded market reach and back-end systems have been integrated.

"It’s now a really easy process to add hotels," said Tamara Lohan, CEO and founder of Mr and Mrs Smith, in an interview with Skift.

About 1,000 Mr & Mrs Smith properties will be available in Hyatt’s distribution and loyalty system by January 2025.

Bijal Club House in Turkey is available via Mr & Mrs Smith, a booking brand. Source: Hyatt The Benefits of Hyatt

Starting life as a travel guide publisher 20 years ago, Mr & Mrs Smith is now an eclectic luxury and boutique collection that includes rooms inside caves, treehouses, restaurants with rooms, and underwater suites.

Under Canvas, a collection of 14 U.S. luxury camping experiences, was a Mr & Mrs Smith listing very keen to join the Hyatt system, and it happened quickly. “If that had been a traditional acquisitio