Airbnb will launch some type of membership program to give guests a reason to book a hotel on Airbnb rather than earn points elsewhere. It certainly won't be a clone of hotel group loyalty programs — that's not Airbnb's style.
Festivals for Indians are no longer about staying at home, but about combining celebrations with exploration. And now, luxury is becoming an active, subconscious part of this journey.
Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.
Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty.
Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience.
Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.
It's a critical moment for Airbnb to do some explaining — and listening — to its largest hosts about policy changes. Many of the policy tweaks also dramatically affect individual hosts, who won't be represented.