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Articles tagged “hotel owners”

Business Travel

Power of the New Marriott: Latest Skift Research Report

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

Rebecca Stone, Skift Research | 6 years ago

Power of the New Marriott: Latest Skift Research Report

Hotels

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Rebecca Stone, Skift Research | 6 years ago

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Hotels

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

Rebecca Stone, Skift Research | 6 years ago

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Hotels

Skift Podcast: The Airbnb Threat to Hotels and Booking Sites

Airbnb always gives us plenty to talk about — and this episode of the Skift Podcast features a lively conversation about the many ways the homesharing company is venturing beyond its original focus and disrupting wide swaths of the travel industry.

Hannah Sampson, Skift | 6 years ago

Skift Podcast: The Airbnb Threat to Hotels and Booking Sites

Hotels

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

Rebecca Stone, Skift Research | 6 years ago

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies