Articles tagged “hotel marketing”

Hotels

Expedia CEO to Hotel Owners: Stamp Out Rogue Wholesale Rates

Hotels aren't doing enough to keep their wholesale rates off of smaller retail travel sites. That is damaging to Expedia's effort to gather the best prices online.

Sean O'Neill | 3 months ago

Expedia CEO to Hotel Owners: Stamp Out Rogue Wholesale Rates
Free Read

Hotels

Q&A: Exploring Accor’s Vision for Its Premium, Midscale, and Economy Division

The CEO of Accor’s new premium, midscale, and economy division discusses the strategy behind the hotel group’s restructuring, the importance of delivering on sustainability commitments, and why building scale in today’s hospitality landscape requires focus and specialization.

Accor Group + Skift | 5 months ago

Q&A: Exploring Accor’s Vision for Its Premium, Midscale, and Economy Division
Free Read

Hotels

Skift Global Forum Video: Using Data to Deepen Customer Relationships

In this video from Skift Global Forum 2023, we hear from Clare Ward, worldwide technical leader of travel & hospitality solutions at AWS, and Noha Abdalla, chief marketing officer at Choice Hotels, on the ways companies can put their data to work to create lasting customer relationships.

AWS for Travel and Hospitality + Skift | 7 months ago

Skift Global Forum Video: Using Data to Deepen Customer Relationships

News Blog

IDEAS: Graduate Hotels Launches “Generation G” Campaign

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’  Credit: Graduate Hotels Designed to shine a spotlight on 'Generation G' members, the campaign introduces us to a number of individuals through vignettes that offer…

Adam Stacey | 8 months ago

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 11 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

News Blog

IDEAS: The Dorchester Recreates 1953 Decorations Ahead of King’s Coronation

As preparations continue for the coronation of HM The King Charles III on May 6, The Dorchester London has transformed its famous façade with a modern reinterpretation of the decorations used for the coronation of his mother, Queen Elizabeth II in 1953. The original decorations, which were designed by British stage set designer Oliver Messe,…

Adam Stacey | 12 months ago

Hotels

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?

Sean O'Neill | 1 year ago

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Hotels

Accor to Go Global With Subscription Cards to Boost Hotel Loyalty

The travel sector has been grappling with the subscription model for a few years. But Accor is the first major hotel group to roll out global paid subscription cards, giving guests access to discounts and perks at hotels worldwide.

Sean O'Neill | 1 year ago

Accor to Go Global With Subscription Cards to Boost Hotel Loyalty

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Carley Thornell | 1 year ago

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Media and PR

Hyatt House Rebrands to Compete Against Short-Term Rental Platforms

Hyatt is wise to rebrand its Hyatt House brand, with travel trends reflecting a growing demand for extended stay properties that feel like a house with the amenities of a hotel.

Samantha Shankman, Skift | 1 year ago

Hyatt House Rebrands to Compete Against Short-Term Rental Platforms