Articles tagged “hotel brands”

Accor gets just 5% of its revenue from the U.S. and it wants more. We may see more European and Asian hospitality brands doing deals to gain a presence in Vegas.

Dusit is best known for its luxury hotels and skill at channeling Thai hospitality. Its new brand is one-tier down in affordability and is more flexible for conversions. That should help the group scale more quickly.

The Bangkok-based company is betting on diversification across price segments, from luxury to budget accommodations, including its first foray into the fast-growing soft-brand category.

The most likely use for proposed new brand Outdoor Collection by Marriott Bonvoy would be to house its recent brand additions, Postcard Cabins and Trailborn. But documents suggest that Marriott has a larger ambition in the great outdoors.

It says something about the strong demand for extended stay in the U.S. that Hilton already has over 90 contracts signed for its new long-stay brand, LivSmart Studios.

Hyatt has wagered billions on all-inclusive resorts, hoping that its nine luxury brands crack a market dominated by specialist operators.

Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.

Hotel101 plans to operate 1 million rooms across 100 countries, which seems ambitious for a company that just saw its market cap get cut by two-thirds on day one of public trading. But hey, dream big.

Hyatt’s evolving brand portfolio reflects a strategic push to capture every traveler type, blending upscale heritage with nimble, select-service offerings built for scale, local relevance, and global reach.

The boutique hotel that figured out how to make tiny rooms feel luxurious is about to find out if corporate ownership kills cool. CitizenM's CEO Lennert De Jong believes Marriott's approach to tech and service are very promising.