Articles tagged “hotel brands”

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

Numa specializes in a stripped-down model of apartment-style hotels. That may work in the mid-market. But as it moves upscale with its new brand, Native by Numa, can it appeal to premium guests who may expect more?

Sonesta's getting cozy with long-term guests by launching Americas Best Value Studios, an extended-stay concept. It's the latest hotel group to discover that guests who stay weeks rather than nights deliver steadier occupancy and lower operating costs.

Wyndham is wooing indie hotel owners who take extra pride in creating memorable stays within budget constraints. The franchisor will let them join its system by paying only a flat fee instead of the customary percentage of revenue.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

Profitability, not demand, is now the key metric for investors tracking the U.S. hotel sector.

IHG's newsest brand, Ruby, has a track record in Europe, but in the U.S., it’s starting from scratch.

Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.

IHG CEO Elie Maalouf discussed his growth strategy, focusing on Asia and Middle East expansion, luxury travel trends, and other key efforts.