Artificial intelligence is fundamentally changing many aspects of the travel industry, and here's a brief look at how the booming technology is impacting how travelers plan their trips.
The European Commission may soon decide what Google must do to comply with the Digital Markets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for platforms and operators, but is the lack of price comparison among companies what travelers really want?
AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.
There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
Google's search changes won't win any friends among online travel companies doing business in Europe. However, they might help whip up opposition to the Digital Markets Act.