ChatGPT, Google Gemini, Meta AI: A Frenetic Year With More to Come in 2025
Photo Credit: AI advancement was the most important story for travel tech in 2024. Pixabay / Joshua Woroniecki
Skift Take
AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.
The Most Important Story: 2024
These are the headlines that drove the conversation in the travel industry in 2024 and will continue to dominate in the new year. See all storiesThe year is closing with a slew of generative AI updates from OpenAI, Google, and Meta. It’s a big end to a year of huge advancements for the new tech and the way it relates to travel.
Sundar Pichai, the CEO of Google, said this year that the company's goal is for a “universal agent that will be useful in everyday life.” OpenAI has a similar vision, and Chief Product Officer Kevin Weil said it could happen as early as next year.
AI companies have made considerable progress toward this vision in 2024 — glitchy as the tech may be.
Despite some big acquisitions and record-breaking startup fundraises elsewhere, this year's advancement in AI was the most important story for travel tech and the future of the industry.
The long-term vision in travel is for an AI assistant that can search and book travel for users, as well as be a guide and translator during trips, and remember details and preferences for future trips.
Below
