Articles tagged “google”

For online travel agencies and hotel chains, the new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation. Little things -- and a handful of characters -- will mean an awful lot. Want to know the difference between Booking.com and sister company Priceline.com? It's all there in the short bursts of brand blurbs.

Ryanair feels that eDreams is intentionally misdirecting the public and that Google, by allowing this advertising, is complicit. The airline has put a lot of effort into its Always Getting Better program, including a new website, and having a look-alike out there is no doubt irritating.

Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products. It is also ramping up Book on Google with the goal of making Google a go-to venue for travel transactions.

Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.

Booking.com is telegraphing the fact that it is open to participate in Book on Google now that it agreed to participate in Book on TripAdvisor.

Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.

Nothing helps building a fruitful online travel agency-hotel relationship for Expedia and Marriott than than the latter's wooing another suitor like TripAdvisor. All is fair in love and travel.

After lots of experimentation, Google realized it didn't need a hotel metasearch site like Google Hotel Finder because it has the Google search engine. That is a formidable asset, to say the least, and it will be a challenge over the years to the powers that be in hotel booking.

Knowing where interest in flight searches comes from for each destination is crucial for all players involved in the travel ecosystem and these charts show where interest was concentrated for major U.S. cities for the summer months, one of the busiest travel seasons.