First Free Story (1 of 3)Join Skift Pro
As Google and other companies begin to build wearable technology like glasses and watches, an industry not known for its fashion sense is facing a new challenge — how to be stylish….In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce start-up company that sells trendy eyeglasses, to help it design more fashionable frames for Google Glass, its futuristic Internet-enabled information glasses.
In addition, Google is doing other things to recruit the fashion-savvy, particularly women. It could open retail stores where people can try on the glasses, according to news reports. At Fashion Week last year, models wore colored versions on the runway for Diane von Furstenberg, and the designer made a behind-the-scenes video wearing the glasses: