Digital

Google talking to Warby Parker to make its glasses look stylish

Skift Take

The design and choices in it would be be on the key factors in user adoption for Google Glass. That and the price, of course.

— Rafat Ali

As Google and other companies begin to build wearable technology like glasses and watches, an industry not known for its fashion sense is facing a new challenge — how to be stylish….In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce start-up company that sells trendy eyeglasses, to help it design more fashionable frames for Google Glass, its futuristic Internet-enabled information glasses.

In addition, Google is doing other things to recruit the fashion-savvy, particularly women. It could open retail stores where people can try on the glasses, according to news reports. At Fashion Week last year, models wore colored versions on the runway for Diane von Furstenberg, and the designer made a behind-the-scenes video wearing the glasses:

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