Articles tagged “google”

Google and ITA Software abandon airline reservations business

This is a bitter pill for the geeks at Google's ITA Software. They wanted to transform the back-end of the airline industry with a new kind of airline reservations system. Huge ambitions, but the project never got marketplace traction. Now, the focus will be on powering airline websites, Google Flight Search and Google Hotel Finder.

Google tests hotel search campaign with lots of photos

This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.