Articles tagged “google”

Ensuring sustainable travel is accessible and uncomplicated is a primary goal for travel businesses like Google, Intrepid Travel, and Kerten Hospitality, looking to reduce the burden of climate change on the consumer and the planet.

Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?

The use of technology in the travel industry has continued to boom in recent years, and here's a look at some of the biggest tech trends in travel.

The updated version of Bard did well with some travel tasks, particularly finding flight options, but its answers still need to be taken with a grain of salt.

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast…

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Google is flipping the script on its anti-competitive behavior in South Africa, with a partnership to bolster digital transformation in the country's tourism sector.

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.