Fashion designers aren't the only ones showcasing their designs and translating their brand's vision to the public during New York Fashion Week; hotels, too, are participating in the week's events, partnering with designers whose message is a reflection of their own brand message and finding a way to give back to the artistic community.
The flight attendants’ bright yellow coats can do double duty as a safety feature on the tarmac.
The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.
Hilfiger is just one of several fashion designers getting into the hotel business, hinting that there's a bubble waiting for the industry on the other side of some very well designed hotels.
We understand the appeal of brand names, but can't help but think that when fashion designers throw their hat into the hotel development ring like this it is a signal of a bubble.
Uniform requirements for women at airlines often seem as if they're from another century -- and they often are.
The new look is more colorful and playful than Eurostar's previously grey uniforms and a positive sign for images changes still to come.
Lets be a bit more real in the marketing of local in hospitality. And a little less lame.
When the wealthy aren't shopping in their hometowns, they're doing it somewhere else and the fashion brands that are able to take customers from point A to B will see a healthy boost in profits.
Running a travel magazine isn't easy, but when you forget that your reader comes before your high-end advertiser, you've lost your way.