Air New Zealand will be collaborating with Kiwi fashion designer Emilia Wickstead on the design of its next uniform.
Emilia was selected following a pitch process involving a number of native designers – all tasked with creating a uniform based on select criteria, including sustainability, functionality, safety, and te ao Māori – or a respect of Māori customs and protocols.
“I could not be prouder, or more excited, to have been selected as Air New Zealand’s next uniform designer. This is a true passion project for me; one that further connects me with my homeland Aotearoa, and the community and places that I love,” Emilia was quoted in a press release.
Take a look at the post below from Air New Zealand regarding the launch, and why this project is so important to Emilia:
The carrier and Emilia will now work on a process to refine the designs, with onboard trials and consultations set to take place before unveiling the final design in late 2024.
Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.
Tags: air new zealand, airline, airline branding, fashion, uniforms