Would you like a luxury travel subscription from Inspirato with those Amina Muaddi Rosie 95MM Metallic Leather Slingback Pumps from Saks Fifth Avenue?
That could conceivably be a sales pitches as Inspirato entered into a strategic marketing partnership with Saks, which would have its Saks Stylists, online and in-store, try to sell Inspirato luxury travel subscriptions to clients. Consumers can choose to get matched with a stylist at Saks for fashion recommendations.
The two luxury companies plans to engage in a variety of cross-promotional efforts once the partnership kicks in sometime between April and June. Saks Stylists would receive training on Inspirato’s variety of travel subscription offerings, such as the combined Inspirato Pass and Club membership, which the company’s website says costs $2,550 per month.
Among elements of the partnership, Inspirato members will receive a pitch to apply for a SaksFirst Card, and they may qualify for status tier upgrades in the Saks loyalty program based on how much they spend with Inspirato. In turn, Saks customers would get access to incentives to buy Inspirato travel subscriptions.
The Inspirato announcement said Saks is its “exclusive luxury retail partner.”
The companies did not detail the financial details of their marketing partnership.
Tags: fashion, inspirato, loyalty, luxury, marketing, membership clubs, saks, subscriptions