First Free Story (1 of 3)Join Skift Pro
The second season of the Skift Podcast is well under way, but for our eighth episode we stop for a minute to say “Are we there yet?”
Family travel is one of the fastest growing segments in tourism, accounting for a third of all leisure trips. And multigenerational travel is one of the buzziest phrases around. How is the travel industry responding to the interest in vacations that include parents, kids and sometimes even grandparents and cousins?
This week’s podcast looks at the family travel segment and what it has become as generations have aged, the economy has changed, and destinations and brands have responded with new products that cater to both. Families are also looking beyond traditional resort or theme park destinations and, like others, diving into the experiential travel movement, as well as planning ways to tack on family escapes to business trips.
Joining us for the podcast: Rainer Jenss, president and founder of the Family Travel Association and George Fleck, VP of global brand management for Le Meridien and Westin, both part of Starwood Hotels and Resorts. Both brands recently launched new family programs.
The guests are joined by Skift Podcast host Hannah Sampson, and Skift co-founder Jason Clampet.